Friday, 12 Aug 2022

15 Features You Should Enable in Your E-commerce Online Shop

Every online e-commerce shop needs a website to facilitate the buying of goods and service via the internet. Also, the portals make the transfer of funds possible and easy.

Although every online portal is unique in its way, it is essential to design an online e-commerce shop with certain features and trends that make them relevant and competitive.

What do we mean by the features of online e-commerce shops?

Features of e-commerce websites are distinctive attributes and characteristics of the e-commerce shopping site. 

These features are what make your online shop informative, interactive and convenient for retailers who purchase via the internet.

We are going to consider, in this article, 15 must-have user-interface features that should enable in your online e-commerce shop to attract shoppers.


  • User-friendly navigations


From a marketing perspective, user-friendly website navigations are the significant components that directly impact shoppers or e-commerce site users.

To make the navigation user-friendly, arrange products by categories. This way, any visitor to your website can in a few moments shop for whatever they need.

You should create navigations for sub-categories. This way, a visitor will not have so many confusing options to choose.

For instance, you can create a category for clothing. Under the clothing category, you can have navigation to a sub-category for kids, adolescent, men and women clothing. You can make things easier by creating subcategories under the existing sub.

A comprehensible navigation bar advances users experience on shopping sites. These navigations stand as the link between the site user and the user’s purpose. 

With user-friendly navigations, shoppers can easily navigate network information resources on the online e-commerce shop.

  • Mobile-friendly features

Every online e-commerce shop should have the most mobile-friendly features. The mobile-friendly features should adapt to whatever device you use in accessing it to win mobile users.

You should design the website in a way that will be easy for all users. Thus said, you should remember that not all users access your site using their computers.

A good number of these users are mobile phone users. Majority of persons prefer to use a mobile phone because of its convenience.

The template you use for your web content should accommodate all screen size ranging from mobile phone to palmtop, desktop, and so on.

Ensure you allow features that will make their shopping experience better. Therefore, while creating a portal for online shopping, bear in mind that it accounts for several functionalities that can bring shoppers to your site.

Add important mobile-friendly features such as simple mobile-navigations, click-to-call functionality, and usable forms, etc.

  • Contact us

Build a perfect “contact us” page for your online e-commerce shop to enable shoppers to trust you. The most crucial thing in any online shopping site is “trust”.

Most shoppers may receive an enquiry about several things about your shop. The call they put across to you will assure them of a better outcome.

However, few neglect the importance of this feature, and then, fail to include it in their e-commerce shopping site.

But, note this, when your brand is trusted, new shoppers will be more likely to patronize your goods. 

Again, existing customers can make more purchases and recommend your products to others. The best place to place the contact detail is the top right side of the web page, and this is because the users can easily see it.

  • Impressive product demos

Impressive product demos can make your online shop stand out. Perfect product images are useful though, for any e-commerce online shopping site, but, product demos can attract shoppers.

You are having a curated collection of product demo in an e-commerce shopping site serves a better marketing strategy.

While trying to include product demo on your e-commerce online shop, know that there are two categories of video demos.

The functional demo which demonstrates products and the emotional counterpart – communicates the experience or feeling the products will offer.

Ensure you use high-quality resolution video for this purpose. Products of good look attract customers more.

  • Business logo

A logo is, generally, what defines an e-commerce site and illustrates the brand identity of any business, whether an online or in-store business.  

It’s another striking way of impacting customers on your e-commerce online shop. To make a splendid logo, consult a good graphics designer.

So, while creating an online store’s website, don’t forget to add a unique logo that catches the attention of the audience.

Place the business logo at an outstanding point of the header in your online shopping website.

  • Shopping cart

Shopping cart is a common feature in every e-commerce website, serving as an integral part of the online e-commerce shop.

Shopping carts in online shops are a software facility serving as a catalog for online stores. It makes purchases of goods and services via the internet easy.

This feature records items selected by a customer until the completion of the transaction. It facilitates customers’ shopping and payment processes.

  • Top-level domain

In the hierarchical domain name system of the internet, the top-level domain category is the highest level, which is usually in the root zone of the namespace.

A top-level domain, TLD with HTTPs (for secured connection) is significant for any e-commerce shopping site.  

The security of your site guarantees your store is PCI compliant; therefore, you can focus on selling to your customers better.

Note, if your online e-commerce shop is serving a particular country, you should use a specific domain code of the country.

  • Search bar 

About50{6f764f0318f708328c6abf9082075486836bb668c992439c97bd655ccc97bfe3} of shoppers use the search bar to navigate on the site for searching a particular product or service of choice.

An e-commerce search bar, thus, assists site users make clear intent while purchasing any product or service.

In this way, they can be able to enter a product name that they may wish to browse. You can help searchers by providing options on likely search words.

A search bar is, therefore, a valuable feature in an e-commerce site used instinctively by visitors; it is usually atop the website page.

  • Products names and description

Showcase the featured products, their names, and possibly new arrivals (if any). This feature is usually at the bottom of the page. On the descriptive part of any product, include details that show various uses of such product.

Ensure you attach the product names to the product image and that the photos are of good quality. 

See the e-commerce platform, and for instance, the team is good at adding detailed descriptions patterning to every product on their site.

Tell shoppers what they can do with your products. Again, let them know the convenience of the products, and finally, technical specifications to engage them.

  • Shipping info and tracking order

Make shipping details available at the footer of the site with a title. The feature “Free Shipping” is always catchy to customers. They’ll feel good knowing that there’s no additional cost on delivery of goods.

The primary concern of online shoppers is how to ship products to their convenient locations. 

The significant characteristics of online shopping are time-saving, and convenience, such that good is finally delivered to shoppers’ doorsteps.

Probably, they will also love to know how the status of the purchased goods, i.e. order tracked. Therefore, add both tools – shipping and following law.

  • Product prices

Tend not to make the mistake of concealing the costs of your products. Hiding prices in any online e-commerce store is as reasonable as hiding shelf tags in any store.  

Product prices can enchant customers’ interests. Again, the pricing strategy helps to influence inventory turnover of online e-commerce store effectively.

For any definitive e-commerce website features for online stores or shops, there should be details for prices to enable customers to select their choices.

  • Wishlist

A good e-commerce online store with important features serves an excellent strategy to captivate shoppers, no matter the kinds of products you sell.

Wishlist is a crucial feature on an e-commerce website that shoppers use to create personalized product collections. This feature provides shoppers with the more in-depth shopping experience and strategic value.

Often, a particular customer may have interest in a specific product; however, they may not have the intent of buying it immediately.

In such a case, the wishlist feature helps the buyer create users account, save the products, and make reference whenever he or she is ready to buy.

  • Payment icon or gateways

Payment gateways or rather, payment icon should not be lacking on the website since shoppers buy and pay online. Making this tool a very convenient part of online shopping.

The owner of the e-commerce shopping platform should consider the best option to set-up a payment solution.

Whatever is the case, whether you’re trying to create a new e-commerce online store or you already have one, ensure to provide your favorite way of accepting payments for goods.

While considering the payment feature, use an online payment process that will be convenient for shoppers. 

  • Customers reviews

There is a lot to which people’s opinions can do on your products or services. As long as online shopping is concerned, reports made by customers can generate sales.

The truth remains that online reviews captivate shoppers’ attention far more than recommendations. Most online shoppers typically check reviews on products before making a purchase.

So, you should provide that feature to enable customers to review immediately on your e-commerce site. 

In this way, your customers can trust that you’re honest. Again, they will rest assured that your business is transparent.

  • Social media link

At the bottom of your online e-commerce store, provide the links to your social media accounts, such as Facebook, Twitter, Instagram, Pinterest, etc. 

Mainly, Pinterest is second to none when it comes to “pin and share” to share your brands to others.

Social media is an important marketing strategy for online e-commerce portal. It’s also a powerful tool that lets your customers connect with your brand.

Notably, the impact of this feature on e-commerce websites cut across establishing a stronger online presence, building brand loyalty, etc.

Not to mention, social media features serve as an advertising feature that helps to generate leads, thereby increasing traffic to your e-commerce online store.

Other useful features that are helpful in an online e-commerce shop are:

Special offers

Multiple payment and shipping options

Money-back guarantee

Language options

Customer login

Store finder

Frequently asked questions (FAQ)

Return policy

Live chat

Blog features (optional)

Dashboard or reporting tool

All these features contribute to the success of an e-commerce shopping site. So, try to see the design of your site before making it available for users.

Although it may seem tricky getting all the necessary features into the site while designing it, there are many e-commerce website design teams that can get it done the right way. 


Every online e-commerce stores require simplified technology trends and latest marketing features; these selling features enable shoppers to purchase what, when and how they want.

Be that as it may, the features afore-mentioned can help any online store to increase sales across channels, optimize conversion and convert mobile shoppers.

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